Every website owner wants more clicks. When you are selling a product or a service, you want visitors to your website to click on them. People who click on them are more likely to purchase the product or hire you for your services.
Here’s an Example
A recent study in the Chicago, IL, area reports homes that were professionally photographed sold 32% sooner, spending an average of 89 days on the market – compared to 123 days on the market for other homes. According to the analysis, Realtors® who utilized professional real estate photography cut average days on the market by nearly five full weeks.
When it comes to real estate photography, most agents don’t have the equipment to correct distortion that naturally comes from wide-angle lenses on consumer grade cameras. This can leave a room looking awkward and distorted. It can leave the outside of the house looking misshaped too.
While this isn’t your typical house, love using this because the spires on this building really illustrate the non-professional versus the professional photograph. In the first picture, you see the two big spires point inward. If the camera were any closer, they would also start to curve. (Shot with a point-n-shoot camera.)
This next photo shows both spires aiming upward. You’ll also notice the building is white and the colors are better. This is because most point-n-shoot cameras want to make white look gray. You’ve probably noticed this if you’ve ever taken pictures in the snow.
Other industries that benefit from professional photographers include (but aren’t limited to) restaurants, jewelers, clothing manufactures and designers, auto dealerships, and more. When you go to a nice restaurant, the menu pictures should entice you to eat there. Poor quality photographs can distract and in some cases look unappetizing. Whatever your industry, if you have photos on your website, you can benefit from professional photos.
Head Shots Too
Head shots are also important. A selfie on your business website can actually detract from business. I recently visited a Facebook page for a sole-proprietor. Their head shot was a selfie, converted to black-and-white, and then overly blurred. (I’m guessing they felt the blur would mask their wrinkles.)
I will be the first to admit you can find someone to take pictures for you and a bargain rate, but remember, they may call themselves a “professional photographer”, but unlike calling yourself a medical doctor, anyone can call themselves a professional photographer.* Myself and other truly professional photographers are going to charge more, and as a business person, I’m sure you can understand that.
My studio has dedicated Fridays to professional head shots in order to keep the cost of a head shot down. You choose from one image, on the spot before you leave, and it is delivered to you via e-mail or download.
When it comes to product and services photography, we charge based on time and materials. We charge a flat hourly rate while shooting, a modest rate for covering travel to and from the location (if required), a flat hourly rate for post production work and any costs incurred as a result of the photo session. These services are not unlike hiring a contractor to build a room addition, or having a repair done on your car.
Don’t wait before improving your on-line photos. Give us a call today at 1-800-541-9373.
*When contacting a photographer, here are the questions to ask (and my answers are after each question):
- How many years have you been in business? 17 years
- Can I get a letter of insurance for at least (pick an amount. I’d recommend at least $1 million)? Yes, I can provide a letter of business liability insurance for $2 million.
- Are you a member in good standing of the Professional Photographers of America? Yes
- Are you a Certified Professional Photographer? Yes
- If I go with your studio, do you have a Plan B in case you get sick or injured and cannot make our appointment? Yes, I am part of a network of professional photographers here in New York called PPSNYS. One phone call and I can get someone else to cover for me in the event of an emergency.